The Power of the "Second Degree" in Networking

Ever played the “six degrees of separation” game?

If so, you know how fascinating it is to realise how connected we all really are.

In networking, it’s not always the people you know directly (first degree) who hold the most potential.

It’s the people they know (second degree).

These hidden connections are what can turn networking into an exponential growth tool for you.

Let’s explore how to tap into the power of the second degree.

What Is Second-Degree Networking?

First-degree connections could be define as existing connections, colleagues, clients, friends, and family.

Second-degree connections are the ones just outside that immediate circle.

These second-degree connections could be:

• Decision-makers you’ve been trying to reach.
• Specialists in areas you want to learn about.
• Collaborators for your next big project.

Think of them as the “untapped goldmine” of your network.

How to Tap Into Second-Degree Connections

Step 1: Map Your First-Degree Network

I call this a ‘network audit’.

Who do you already know?

Make a list of colleagues, clients, mentors, friends, and even casual acquaintances.

LinkedIn is good starting point for this.

Coupled with those you frequently email, WhatsApp, or engage in communities you’re in.

Think broadly—your network is bigger than you realise.

Step 2: Identify Gaps

What types of people would you like to meet?

For example:

• Certain industry leaders
• Potential collaborators
• Experts with a specific skill set

The clearer you are here, the clearer you can guide conversations with your first-degree connections.

Step 3: Ask for Introductions

Here’s the key: be clear, intentional, and thoughtful.

When reaching out to your first-degree connection, frame your request thoughtfully:

• "I noticed you’re connected to [Name] on LinkedIn. I’ve been looking to learn more about [specific topic], and it seems like they’re an expert. Would you feel comfortable introducing us?"
• "You’ve mentioned [Name] before. I’d love to explore ways to collaborate with them. Would it be okay to connect us?"

Also, expect (and encourage them) to do a ‘Double Opt-In Introduction’.

This is going to help everyone be bought in, know what they can expect, and make the introduction sweeter.

By making your ask specific in a considerate way, your connections know how to help.

Warning: Don't Get Lost Chasing Every Introduction

Focus on building long-term value.

Not just collecting introductions like Pokemon cards along the way.

Second-degree connections can easily become first-degree connections if you invest in the relationship.

When someone in your network introduces you to a second-degree connection, you’re starting with borrowed trust.

This credibility opens doors faster and makes conversations more impactful.

By all means ride that momentum.

But don’t forget, you’ve still got work to do - building a strong relationship foundation.

The Wrap-Up

The true power of networking lies beyond your immediate circle.

By smartly engaging with second-degree connections, you’re not just expanding your network - you’re unlocking opportunities you didn’t even know existed.

So, take a moment today to look at your network through this new lens.

Who do you know that can connect you to someone you need to know?

Ask for an introduction thoughtfully, start the conversation, and watch the possibilities unfold.

Happy networking!