Making introductions is a life hack.
You make an impact on two peoples lives instead of one.
And it also feels great when you help two people potentially unlock a new relationship.
Particularly if you’re leading with a ‘how can I help?’ mentality.
As opposed to a ‘what’s in it for me?’ one.
Introductions between two connections should be frequent fixture as you go about your networking.
Not just at events, but outside of them via email or message too.
Which is what I dive into in today’s edition.
Unfortunately, many make introductions to feel useful.
And often the introduction benefits one person, but not the other.
The ultimate introduction is one that helps both parties.
Which is why I suggest a two step process to making introductions:
It’s known as the ‘double opt-in introduction’.
First, what’s a single opt-in introduction?
It’s where you are introduced to someone via email without them giving you a heads up and getting your consent to make the intro.
Sound familiar?
For example, John wants to introduce Steve to his friend Lucy.
Using the single opt-in introduction method, Johns sends an email to Lucy and cc’s in Steve:
Hey Lucy,
Wanted to introduce you to Steve (cc’d) who runs Bad Intros Inc. They are really disrupting the introduction space.
Think you guys are doing similar things so you should chat.
I’ll leave it to you to connect.
Cheers
John
This is a terrible introduction for a few reasons:
Don’t be like this John.
How could he have helped himself?
By using a ‘double opt-in introduction’.
In other words; the non-lazy, respectful, and mutually beneficial way to introduce people.
Let’s look at the two steps.
Continuing to use John, Steve and Lucy.
Still with me?
Good.
Before the connection is made, John would reach out to Lucy to gain permission to make the introduction.
This goes a little something like this.
Hi Lucy,
I was chatting to a connection of mine, Steve from Bad Intros Inc, to make an introduction to you to discuss the work they are doing in the introduction space that
Given your work in the introduction industry too, I thought it was a nice fit and chance for you both to build your networks.
But I wanted to run it by you first.
Let me know if this is of interest or would be useful. If so, I’ll make the connection.
If not, no problem.
Thanks!
John
John is awesome here because:
If permission is granted, it’s onto Step 2.
Now - time for John to connect Lucy and Steve!
Here’s how he could do that:
Lucy meet Steve. Steve meet Lucy.
As spoken about, here’s the introduction between you both.
Lucy, thanks for acknowledging my previous email re this intro. Steve [insert why Steve asked for an intro and how this will benefit Lucy; e.g. interest in their business, potential cross selling opportunities, potential to pass and receive referrals to in their sector].
Steve, Lucy [why Lucy is a good fit, and why they would be better for connecting with each other].
I’ll let you both take it from here. Let me know if I can be of any further help.
But happy to make the intro between two good people!
John
Two people connected that were expecting it, opted in, and have the context to establish a sensible next step.
Be more like this John.
The ultimate introduction helps both parties.
Don’t make an introduction for the sake of making an introduction.
A one sided introduction makes the other person feel used.
So next time you’re about to make one:
You’ll make a more impactful connection.
You’ll be remembered more positively as a result.
Happy Networking and happy connecting.
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